Project: Aloft Star
Multi-platinum Recording Artist Daughtry to act as Guest Mentor to Finalists and Perform at Finale Event to Crown this Year’s Winner in North America
Open Call Kicks off Today on LiveAtAloftHotels.com for North America & Latin America
Asia Pacific Launches Project: Aloft Star Amplified by MTV on Projectaloftstar.mtvasia.com
European Search for Emerging Music Talent to Launch in United Kingdom Late Summer
Aloft Hotels, Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE: HOT) innovative hotel brand for today’s hyper-connected global traveler, is now accepting submissions for the seventh annual Project: Aloft Star Competition in North America and Latin America, as well as the third installment in Asia Pacific.* Project: Aloft Star is a coveted talent search to identify the hottest emerging musical acts from across the globe and offer them a chance to take center stage at the world’s fastest growing hotel brand. This year, multi-platinum selling recording artist Chris Daughtry (“Home,” “It’s Not Over,” “Life After You”), will serve as the program’s mentor in North and Latin America.
“I love that Aloft Hotels supports emerging artists and gives them stages around the world to perform, because that’s what I love doing most,” said Chris Daughtry, lead singer of Daughtry. “I’m honored to be a mentor for Project: Aloft Star participants this year, helping young talent fulfill their dreams the way I have had the opportunity to live out mine.”
Phase I, the Entry Period, starts today and runs through September 5, 2016. Unsigned bands and artists across North America and Latin America are invited to upload up to 2 original songs along with a photo at LiveAtAloftHotels.com. An expert panel of music industry execs and insiders will then comb through the submissions to identify the top five semi-finalists who will advance to Phase II.
Phase II, View & Vote, kicks off September 21 through September 30, 2016 giving fans and music lovers a chance to vote for and choose the two finalists. Phase III will be in October, when the two finalists will be announced and each receive a personal mentoring session with Daughtry. They will each then play an intimate showcase at an Aloft Hotel in North America for a panel of judges, including music industry executives David Nathan (SVP Promotion and Artist Development at Big Machine Label Group) and Billy Mann (CEO, Green & Bloom/Topline/Grammy-nominated Songwriter/Producer). Daughtry will then take the stage for an exclusive performance, followed by the announcement of the 2016 Project: Aloft Star winner.
As part of the prize package, this year’s two finalists will receive an exclusive mentoring session with American rocker Daughtry. The grand prize winner will receive an additional, exclusive recording session with a top music executive, work with a publicist to craft their artist story and receive media training tips, before jetting off to Aloft Hotels across the country to perform as part of the Live at Aloft Hotels 2017 Tour.
“Whether it’s catching a Live at Aloft Hotels performance at one of our hotels around the world, or browsing our social networks for undiscovered tracks, our guests share our love of incredible music and discovery of rising talent,” said Paige Francis, Vice President of Global Brand Management for Starwood’s Specialty Select Brands. “Our coveted competition is back and bigger than ever with a truly inspirational mentor who knows what it’s like to win the opportunity of a lifetime. We are thrilled to be working with the amazing Chris Daughtry to make this year’s program the best yet.”
Project: Aloft Star is now in its seventh year and past winners have included Nate Botsford, Jackie Stabb, MY BODY, and Hits!. The annual competition is just one example of how Aloft Hotels has put a spotlight on up-and-coming artists since its inception in 2008, including Live at Aloft Hotels, music programming which features intimate, acoustic performances by rising artists from around the globe. Past Live at Aloft Hotels artists have included Better Than Ezra, The Lumineers, Matt Nathanson, O.A.R., The Ting Tings, and more. For more information on the brand’s dynamic music programming, visit www.LiveAtAloftHotels.com.
Today’s divisional announcement marks the beginning of the search for emerging artists residing across North and Latin America.
*The Contest is open to legal residents of Canada (excluding Quebec), the United States (including the District of Columbia), Mexico, Panama, Costa Rica, Columbia and Puerto Rico. Amplified by a collaboration with MTV, the competition also kicks off its third installment today in Asia Pacific, identifying and supporting the hottest emerging music acts throughout nine markets including China, Hong Kong, India, Macau, Malaysia, Singapore, South Korea, Taiwan and Thailand. Over the past two years, the competition in Asia Pacific has drawn a cumulative submission of close to 900 entries and over half a million public votes. Later this summer, Project: Aloft Star will launch in Europe.
About Aloft Hotels
With more than 100 hotels now open in 16 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160616005633/en/
Source: Starwood Hotels & Resorts Worldwide, Inc.
Global Public Relations, Aloft, Element & Four Points
Ashley Chapman, 212-380-4015
Jen Mendelsohn, 212-343-3920